Real estate video marketing is an essential concept of marketing that has not been fully harnessed in Nigeria.
It is a marketing strategy that has the tendency of harmonizing your brand, set your real estate business apart from your competitors and generate leads to your business.
In as much as other marketing strategies are been implemented on daily basis in real estate like marketing through Search Engine Optimization, Social Media, Email and Mobile which are also good and reliable, video marketing seems not to be fully part of it.
Every marketing strategies are important in real estate and should be collaborated because when there is No Marketing, there is No Traffic!. And when there is No Traffic, there is No Leads!. And when there is No Leads, there is No Sales!. And when there is No Sales, there is absolutely No Deal or Business!.
Now, what is Real Estate Video Marketing?.
In a simple meaning, it is creating a video of your property listing portfolio that are for sale, for lease, for aunctioning and to let and market it (creating awareness to the public) through certain platforms to reach out to clients that would be interested in your business.
A well created real estate videos can easily generate leads who could buy off some property from your portfolio in a short period of time. This is because the rate at which people watch and prefer online videos is high especially in Nigeria. And videos are more direct, more visible and easy to understand messages that are passed accross.Therefore, it is adviceable to harness this opportunity and create a quality real estate videos of your properties that have sophisticated architectural designs, tastefully furnished, good landscaping features and sufficient space. And watch how leads will contact you directly for business as a result of your real estate videos they watched online.
How do i create a quality real estate video?
A good and quality real estate video can be created when the necessary equipments are available like a good video camera (HDD Model), a good lighting system such as fluorescent bulbs, a mobile tripod stand, and a good microphone. And most videos produced using this equipments are usually of high quality and appealing to the human eyes.
Although this listed equipments are a bit expensive and can easily be afforded by large real estate portfolio companies as the case maybe.
But for real estate starters, it is adviceable to use a smart phone as an alternative since the emergence of technology has made the designing of some smart phones to have same quality with a standard video cameras which is more economical.
The real estate video shoot can be done by you and your staff crew or you hire a professional videographer to do the coverage while you act as a good presenter and talkative or you hire one. Make sure you are enthusiastic, passionate and speak words that will add value, encourage and attract clients to show interest in investing or buying your properties.
It is not necessary that all your properties portfolio should be covered in your video at once, No!. That would be an heculian task. But rather It should be a systematic and gradual process depending on the size and number of properties to be covered for each video.
When covering a video for each property, ensure to give accurate details of the property as well as capturing each section of the property in the video. Such as the Number of accommodation ( this include rooms, sitting rooms, kitchen, toilet and bathrooms, generator and pent houses, and servants quarter for those that have and the rent passing on each property should be made known to the viewers.Also give reasons in the video why the property would be a nice, better and affordable accommodation for the viewers who are watching and interested in any of the properties.
How long should be the video coverage for each property?.
Well for a very good quality video coverge or shoot, the time used would depend on the size of the property, the space within the property, the presenter and videographer.
Although the video should not be too brief as Well as as not too lengthy for each property. So we would recommend that the time to be used for a video shoot should be between 4 to 6 minutes as the case maybe so not to bored the viewers who can posibly be a prospective lead in your business.
How do i market my real estate video to generate leads?.
Marketing your real estate videos is very essential. Afterall, the purpose for creating the video is to capture leads like investors, developers and interested clients and also to generate revenue to your business.
So, there are different platforms that you can market your real estate videos. This platform are reliable judging from the high number of users and subscribers that are presently posting articles and comments, liking and following pages, signing up, watching and uploading videos and photos on daily basis. You can get their full attention directly to your business with what you have to offer through your videos. This platform includes:
- Uploading your real estate videos on YouTube channel
Oh yes, you can signup and create a channel on YouTube with the name of your real estate company and be uploading your real estate videos. Because on this channel, there are many people young and old who are looking for videos to watch and keep themselve busy that can turn out to be a lead. So simply upload your property videos and observe the number of viewers and reactions that comes from it through likes, follow and comments. Definitely there would be those that would be interested in contacting you.
- Uploading your real estate videos on your company website and blog.
Do you have a website?. If you don't,you can simply pay a professional web designer to create one for you. Do you have a blog?. If No, then you can equally pay a professional to create one or try building one by yourself on free blogging platforms such as Blogger , Wordpress, Tumblr and many others and have one today.
We are quite sure that your company website and blog is visible on search engine and has traffic?.If it does not then ensure to optimize it through Search engine optimization (SEO) and upload your real estate videos on it. And since it is your company website of which the viewers knows the services rendered by you through the website. You can simply spice up the website by uploading property videos with a nice caption to attract viewers to it. This will simply make your real estate business look much better,professional and maintain a standard different from others.
- Uploading your real estate videos on social media.
Yes , the social media is also a suitable platform to market your real estate videos but you have to be fully active on it by responding to comments and likes, posting articles, photos and uploading videos constantly to engage your viewers of any new real estate investment offers that would be beneficial to your prospective leads.
Social media platform includes: Facebook, Linkedin, Twitter, Instagram and many others. This will go a long way to generate leads to your real estate business.
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