BASIC TIPS THAT GUARANTEE SELLING YOUR PROPERTY FASTER

Do you want to sell your property fast?. Have you been thinking of the best strategies to implement that can get your property quickly sold?. Wondering how to reach buyers fast?.


Well, you are not alone in it because these are same questions that run through the minds of most property investors/developers, real estate agents,real estate professional management companies that have portfolio of property are for sale and those in the real estate business.

If you ask yourself,why do people invest in real estate?. It could be to derive satisfaction of being a landlord and occupant of their property, to make money by placing the property on rental purpose and also to make money by selling it off.

No doubt, the idea of selling your property is good but will demand of you to find a buyer. And finding a buyer is paramount to your success in real estate which of course can be a bit challenging.

Different strategies are being implemented by many towards getting buyers and selling their portfolio of properties. Most of us implement the conventional strategies of getting buyers to buy property (which is seen as old school) and takes more time get buyers.

But with the advent of technology and internet,which is a priviledge us all that gave birth to the modern strategy of getting buyers to buy property. It is faster yet still been implemented by few in running their real estate business.

Therefore to get buyers and sell property faster both the modern and conventional strategies should be implemented.

The conventional strategies of getting buyers to buy property include: listing of properties with local real estate agent, listing of the property to be sold on newspapers, television and radio stations, real estate Gazette and magazines, and placement of for sale advert board on the property.

The modern strategies include: implementing the power of networking, for those with website and blogs; implementing paid internet marketing ideas such as Digital marketing , Search Engine Optimization,Email Marketing and Mobile Marketing, implementing free internet marketing ideas and personal creative ideas such implementing real estate video marketing which is yet to be fully harnessed in Nigeria, creating property for sale flyers and creating banner ads. Now lets look into each of them. To sell your property faster, follow this tips:

• PLACEMENT OF A PROPERTY FOR SALE ADVERT BOARD.

This is one of the conventional strategies. Here, simply place a property for sale advert board on the property with contacts and make it be bold and visible. This will create an awareness to passer-by who could be a buyer, a friend to a buyer, a real estate agent, and a real estate investor that the property is for sale.

• LIST PROPERTY WITH LOCAL REAL ESTATE AGENTS.

Yes, this is also a conventional strategy. Here, ensure to list properties that you to want to sell to atleast 2 to 3 local real estate agents with the condition of first come, first serve basis. That is any of the agent that brings a serious buyer that pays for the property would be entitled to the agency fee.

• LIST PROPERTY WITH  NEWSPAPER, TELEVISON AND RADIO STATIONS AND REAL ESTATE GAZZETTE AND MAGAZINES.

This is also a conventional strategy but some have upgraded to modern strategy based on the fact that few people buy this newspaper but many read news online.

Most Nigerian newspapers do have pages where issues on real estate and properties are discussed and advertised. You can placet the  property that you want sell with them following the terms and conditions agreed by the newspaper companies.

An example is Guardian Newspaper, Punch Newspaper,Vanguard Newspaper and many others.

Some television and radio stations do host presentation shows on real estate and properties, you can follow such shows and place your property that is for sale under certain terms and conditions.

Also, some estate magazine such as Niesv Journal which is for her members. Business Day Online is another one that you can place your property for sale.

You can find out more by doing a google search and choose the one you possibly prefer.

• LIST PROPERTIES ON SOCIAL MEDIA

This is a free marketing strategy where you can decide to pay or not to pay still get your property  advertised and reach out to many buyers. So get engaged on Twitter, Facebook, Instagram, Whatsapp Group Chat, Hi5 and many others by creating a business page on each website and list all your properties that are for sale with your contact, good photograph of the internal and external view and details of the property.

• LIST PROPERTY WITH ESTATE SURVEYING AND VALUATION COMPANIES:

This are professionals in the real estate sector with vast knowledge of the real estate market. They engage in property letting, sales and management, property valuation, feasibility and viability appraisal of real estate development projects and other real estate matters. They can get buyers from business relationship built over the years with many clients hereby getting your property quickly sold.

In Nigeria, example of such companies are John Isangedighi and company, JideTaiwo and company and many others.

• REGISTER AND UPLOAD YOUR PROPERTY LIST ON FREE PROPERTY MARKETING AND ADVERTISING COMPANY WEBSITES

These are company website that allows you to place the properties that you want to sell on their website free of charge while some do charge a fee for such service. But before you place your property for sale on their site, find out if they have enough search and social traffic where buyers are available to see and bid on your property. Also find out how they generate leads on their website.

There are many of such website on the internet of which you can make a Google search. But an example is Jumia House, Olx and many others.

• CREAT YOUR PERSONAL WEBSITE/BLOG

This is also a free marketing plan where you create your own website or blog and list your properties on it. You can generate leads by optimizing your website with Search Engine Optimization and Social Media Optimization to be more visible to buyers. Also work on other marketing plans to get more lead to buy your property.

[Also read]:Social Media Optimization: A reliable marketing strategy for real estate business in Nigeria.

• REGISTER YOUR PROPERTY LISTED WEBSITE WITH GOOGLE ADWORDS

This is a paid internet marketing plan. Apart from search engine optimization tool, another tool to use to enhance your visibility and to get leads to buy your property is Google Adwords. Here,you simply apply your website for pay per click media with Google Adwords. You only pay when people click and visit your website to see your property listing.

• CREAT BANNER ADS OF THE PROPERTY FOR SALE AND ADVERTISE ON OTHER PROPERTY WEBSITE.

This is equally one of the paid Maketing plan. You simply create a banner ads of the property that is for sale with your contact, photographs and details of the property and place it on other property websites to attract buyers to bid on it.

Other creative strategies you can also try are:

• IMPLEMENT A REAL ESTATE VIDEO MARKETING CONCEPT

This is one aspect of marketing that is not common or rather not fully utilized. You can simply create a nice video showing the internal and external part of the property using a smart phone that has good video quality or a good digital camera and upload it on your youtube property video channel. This will go a long way to get buyers because people like watch online videos alot.

[Also read]: REAL ESTATE VIDEO MARKETING: A reliable strategy to generate leads in Nigeria.

• CREATE FLYERS

This is a good idea to implement.You can simply create flyers with photographs, contacts and details of the property to distribute and market to people in public places, events, and social gatherings.

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